Privacy Notice

GDPR-oriented noticeController and processor roles

Privacy Policy

This notice explains how ListoQ processes personal data for accounts, digital menu operations, support, analytics, and related B2B SaaS workflows.

Legal notice

How ListoQ handles personal data

This document is written for account users, venue owners, website visitors, and other business contacts who interact with ListoQ.

Last updated: October 9, 2026Privacy contact: support@listoq.io

1. Who we are

ListoQ is a B2B SaaS platform for food-service venues to create, publish, and manage digital menus that guests can open from a QR code or link.

For privacy requests, contact support@listoq.io.

ListoQ is a service for businesses. It is not directed at children, and we do not knowingly collect personal data from children.

2. Our privacy roles

We act as a controller for personal data we collect for our own business purposes, including account administration, authentication, billing and commercial communication, support, security, website analytics, and marketing.

We may act as a processor for personal data that a customer uploads, configures, or otherwise processes through the ListoQ service on behalf of its own business, such as venue contact details or any guest-related information a venue chooses to include in the platform.

Guests who open a venue's public menu do not need an account. To deliver and protect the page, we process technical data such as IP address, device and browser information and request logs. Analytics cookies are used only with the guest's consent. Menu content is published by the venue, and the venue is responsible for it.

3. Personal data we collect

The categories of data depend on how you use ListoQ, whether you are a website visitor, an account user, a venue owner, or a business contact.

  • Identity and contact data: name, email address, phone number, company or venue name, business role, and preferred language.
  • Account data: login credentials, authentication status, venue access, account settings, and security events.
  • Venue and menu data: venue profile, contact details, digital menu structure, categories, items, prices, descriptions, images, allergens, tags, availability, styling choices, QR and publishing metadata.
  • Billing and commercial data: plan, subscription status, invoices, payment references from payment providers or merchants of record, tax information, commercial requests, and contract-related correspondence.
  • Technical data: IP address, device and browser information, operating system, approximate location inferred from technical data, logs, request metadata, cookies, and similar identifiers.
  • Usage and analytics data: page views, admin actions, feature usage, performance events, and aggregated or anonymized product analytics.
  • Support and communication data: messages sent through forms, support requests, implementation notes, feedback, and related attachments.

4. Why we process data and legal bases

We process personal data only when we have a legal basis under applicable law. Depending on the context, this may include contract necessity, legitimate interests, consent, or legal obligation.

  • Account creation, authentication, and service delivery: contract necessity.
  • Publishing and hosting customer-facing menu pages, QR links, media, and venue content: contract necessity and, where relevant, customer instructions as processor.
  • Billing, tax, accounting, subscription management, and payment-related administration: contract necessity and legal obligation.
  • Customer support, onboarding, troubleshooting, service notices, and operational communication: contract necessity and legitimate interests.
  • Security monitoring, fraud prevention, abuse detection, rate limiting, audit logs, and platform reliability: legitimate interests and legal obligation where applicable.
  • Product analytics, performance measurement, and service improvement: legitimate interests or consent where required for cookies or tracking.
  • Marketing communication, newsletters, retargeting, or optional promotional messages: consent where required or legitimate interests for limited B2B communication, with an opt-out option.
  • AI-assisted menu import and translation: performed at your request as part of the service (contract necessity). Files, photos and text you submit are sent to our AI provider only to produce the result. ListoQ does not use your content to train AI models.

5. Cookies and tracking

We may use cookies, local storage, and similar technologies to keep sessions working, remember preferences, secure the service, measure website performance, and understand how people use ListoQ.

Necessary cookies keep the site working and do not require consent. Analytics cookies are set only after you accept them in the cookie banner, and you can change or withdraw your choice at any time on the cookie policy page, which lists the cookies we use.

6. Who receives personal data

We do not sell personal data. We share data only when needed to operate ListoQ, comply with the law, protect rights, or support the services requested by customers.

  • Hosting, infrastructure, database, storage, CDN, monitoring, and security providers.
  • Analytics providers used to understand website and product usage.
  • Payment providers, merchants of record, invoicing, tax, and accounting providers where paid services are used.
  • Email, notification, and communication providers used for account, confirmation, support, and operational messages.
  • Support, CRM, project, and customer communication tools used to respond to business requests.
  • Professional advisers, authorities, courts, or regulators where required by law or necessary to protect legal rights.
  • AI providers that process menu files, photos and text when you use AI import or translation.

7. International transfers

Some providers process data outside the United Kingdom and the European Economic Area, including in the United States. This can happen with hosting, analytics, AI, payment, email, support, CDN or security providers.

Where required, we rely on appropriate transfer safeguards such as adequacy decisions, Standard Contractual Clauses, data processing agreements, or other lawful mechanisms recognized by applicable data protection law.

8. Data retention

We keep personal data only for as long as reasonably necessary for the purposes described in this notice, unless a longer period is required by law, tax rules, accounting duties, dispute handling, fraud prevention, security, or backup integrity.

  • Account and venue workspace data is generally retained while the account is active.
  • Menu content and media are retained while needed to provide the service or until removed by the customer, subject to backups and legal requirements.
  • Support and business correspondence may be retained for a reasonable period after resolution to maintain service history and defend legal rights.
  • Billing, invoice, payment, and tax records are retained for the period required by applicable financial and tax laws.
  • Security logs, technical logs, and backup copies are retained for limited operational periods unless needed for investigation, security, or legal reasons.

9. Security

We use administrative, technical, and organizational measures designed to protect personal data, including access controls, encrypted transport, secure infrastructure practices, backups, monitoring, and restricted administrative access.

No online service can guarantee absolute security. Customers are responsible for using strong passwords, protecting credentials, keeping account access current, and notifying us promptly about suspected unauthorized access.

10. Your rights

Depending on your location and the context of processing, you may have the following rights. We may need to verify your identity and, where we act as processor, redirect the request to the customer that controls the relevant data.

  • Access your personal data and receive information about how it is processed.
  • Request correction of inaccurate or incomplete personal data.
  • Request deletion of personal data where the law allows it.
  • Request restriction of processing in certain circumstances.
  • Request data portability where technically feasible and legally required.
  • Object to processing based on legitimate interests.
  • Withdraw consent where processing is based on consent, without affecting earlier lawful processing.
  • Complain to a data protection authority, such as the Information Commissioner's Office (ICO) in the UK or the supervisory authority in your EU country.

11. Customer responsibilities

Customers decide what venue, menu, image, allergen, price, and customer-facing information they upload or publish through ListoQ. Customers must ensure they have a lawful basis and any required notices or permissions for personal data they add to the platform.

If a venue uses ListoQ together with third-party tools, printed QR codes, websites, social profiles, ordering flows, reservation systems, or analytics outside ListoQ, the venue remains responsible for explaining those separate processing activities to its own users where required.

12. Changes and contact

We may update this Privacy Policy when the service, legal requirements, providers, or processing activities change. The updated version will be posted on this page with a revised date.

For privacy, data access, correction, deletion, portability, or other data protection requests, contact support@listoq.io.