Overview
Eating out in the UK
Eating out in the UK runs on pubs, high-street chains, independent restaurants and a takeaway culture that shaped how people read a menu: quickly, on a phone, often before they sit down. Sunday roasts, curry houses, fish and chips and a strong brunch scene sit next to cuisines from almost every country.
That variety means menus change often. Specials boards, seasonal dishes and frequent price changes since the energy and food price rises of recent years have made reprinting expensive. A QR menu keeps one permanent code on the table while the content behind it stays current.
Dining culture
Dining habits in the UK that shape the menu
Order at the bar, pay at the bar
In pubs guests usually order and pay at the bar, so the menu is read at the table and the order is placed elsewhere. Table numbers next to the QR code help the bar match orders to tables.
Service charge is a menu line
Many restaurants add a discretionary service charge, often 12.5% in London. Guests expect the menu to say so plainly, and since 2024 tips and service charges have to reach staff in full.
Pub gardens and seasonal menus
Summer terraces, Christmas set menus and Sunday roasts change the offer several times a year. A digital menu swaps the whole set without new prints.
Menu rules
What a menu in the UK has to show
The Food Information Regulations 2014 apply the EU list of 14 allergens. For food sold loose, allergen information can be given verbally, but the menu or a notice has to tell guests where to get it, and staff need accurate records. Many venues now list allergens per dish to avoid mistakes when staff change.
In England, businesses with 250 or more employees must show calories (kcal) for food and soft drinks on menus, online menus included, plus the line that adults need around 2,000 kcal a day. Prices must include VAT, and any service charge should be clearly stated before the guest orders.
Check the current rules
This is a practical summary, not legal advice. Rules change, so confirm the details with your local food safety authority before you publish.
Languages
Which menu languages to publish in the UK
English is the only language most UK venues need for locals, but London alone receives tens of millions of overseas visitors a year. French, Spanish, German and Italian cover the largest groups of European visitors, and a second language often pays off in tourist areas and near stations.
Suggested order of menu languages
- 1
English
- 2
Français
- 3
Español
- 4
Deutsch
- 5
Italiano
How languages work in ListoQ
Each menu has a default language plus any extra languages you add. You translate item names and descriptions per language; allergen labels and dietary tags come from built-in lists and appear translated automatically. Guests switch language on the menu page itself.
Cities
City guides in the UK
London
A menu that serves visitors from every continent and keeps pace with one of the world's busiest food cities.
Open the city guideManchester
Match-day crowds, Northern Quarter bars and one of Europe's largest student populations.
Open the city guideBirmingham
Balti houses, a growing fine-dining scene and busy exhibition weeks at the NEC.
Open the city guide
With ListoQ
How ListoQ runs your QR menu in the UK
One QR code that never needs reprinting
ListoQ gives each venue a permanent QR code and link. Change a price or a dish of the day and guests in the UK see it the moment you publish.
The 14 EU allergens on every dish
Tag allergens and vegetarian or vegan options per item in ListoQ, so the information guests ask about is on the menu instead of in a folder behind the bar.
Import the menu you already have
AI import in ListoQ reads a PDF, Excel, Word file or photo into a draft. You review it, add your languages and publish when it is ready.

FAQ
Questions from venues in the UK
- Is a QR menu enough for allergen rules in the UK?
- It can be, as long as allergen information is accurate and easy to reach. In ListoQ you tag the 14 allergens per dish, so guests see them on the menu itself. Keep a paper copy or a staff member available for guests without a phone.
- Do I need to show calories on a QR menu?
- Only if your business in England has 250 or more employees. Then calories must appear on online and QR menus too. ListoQ items have a calorie field you can fill per dish.
- Can ListoQ show prices in pounds?
- Yes. Set the menu currency to GBP and decide where the £ symbol sits and how many decimals prices show. The guest page follows those settings everywhere.
- How do pubs use a QR menu when ordering is at the bar?
- The QR menu replaces the printed card at the table: guests browse dishes, allergens and prices, then order at the bar with their table number. ListoQ is a menu, not an ordering or payment system.
More locations
Guides for other countries
IrelandAllergen information for food served loose has to be in writing, which a digital menu handles well.
GermanyA price list at the entrance, allergen rules under the LMIV and a long calendar of seasonal menus.
SpainLate dinners, tapas, the menú del día and one of the largest tourist flows in Europe.