Menu template

Food truck menu template

A short service-window menu structure for a food truck, with a worked example showing how to write an item, price it and label its allergens.

4 sectionsWorked exampleBuilt to be short

Overview

What this menu has to do

A food truck menu is read from a queue, in weather, on a phone or a board four metres away. Everything about it has to be shorter than a restaurant menu: fewer items, shorter names and prices that are readable at a glance.

Keep the four sections, adjust the counts to your pass, and write each item once — name, description, price, allergens — so the same entry works on the window board and in a link a guest opens while walking over.

This page is about what goes on the menu. The use-case page is about running that menu once it is published. Read the use case

Structure

The categories, in reading order

Keep the order, adjust the counts to your kitchen.

  1. 01

    Mains

    4–6 items

    The whole reason for the queue. Six is plenty: a truck listing ten mains is slower and wastes more than one listing six.

  2. 02

    Sides

    3–5 items

    Ordered as an add-on, not a decision. Keep them to things that come out of the same fryer or pass as the mains.

  3. 03

    Sauces and extras

    3–6 items

    Priced individually and easy to leave off a menu. Listing them raises the average ticket without slowing the pass.

  4. 04

    Drinks

    4–6 items

    Cans and a couple of made drinks. Show the size: a can and a cup are different purchases at the same price.

Worked example

What one finished entry looks like

One dish from each category, written the way a guest should read it.

A guest opening a food truck menu from a QR code on a phone

This is how the same four entries reach a guest: one page, opened from a QR code or a link.

Example content for illustration. Prices are shown with the same formatting a published ListoQ menu uses.

Writing notes

Three things worth getting right

Short names win at a window

A guest four metres back is reading the name, not the description. Keep names to three words and let the line underneath do the explaining.

Say what has sold out

Trucks run out, and guests accept that. Marking an item unavailable the moment it goes stops the same conversation repeating for an hour.

Round the prices

Cash is still common at a window and change slows the queue. Prices that round cleanly move the line faster than prices that do not.

Questions

Common questions about this menu

How many items should a food truck menu have?
Between 12 and 20 items across all four sections. The counts on this page add up to that range, which is roughly what one pass can hold without slowing service or leaving waste at the end of the day.
Should a food truck menu change by event?
The structure should not; the items can. Keeping the same four sections means a guest who found you at one event can read the menu at the next one without relearning it.
Do food trucks need allergen information?
In the EU, information about the 14 named allergen categories has to be available for every unpackaged item sold, and a truck is no exception. Structured labels per item are easier to keep correct than a board that has to be rewritten.
How do I keep one QR code when the menu changes by event?
The code on the truck points at your venue, not at a menu version. Keep a menu for each type of event and switch which one is live, or edit the items and publish; the same code always opens the current menu.
What should I do when an item sells out mid-service?
Hide it in the editor and publish, and it disappears from the guest menu. It stays in your list, so bringing it back for the next event takes one switch and a publish.

Next Step

Want to turn your food and drink menu into a clear customer page?

Start with your real content and keep one access point as your offer changes.